Lindt Chocolate has just appointed Leo Burnett Hong Kong as its creative partner to launch a regional campaign for Lindor across Asia. The appointment followed a four-way pitch in early June this year.
Lindt is currently one of the top three chocolate players in terms of market share in Hong Kong, according to Nielsen’s latest data report in June.
Through the regional campaign, Leo Burnett Hong Kong is tasked with further increasing Lindor’s brand awareness across Asia, and boosting the positive momentum of people’s love and passion for sophisticated Lindor pralines across Asia.
Jeff Ho, managing director of Leo Burnett Hong Kong, said, “Lindt is an iconic brand in the chocolate market, and we are thrilled to be working on such a significant regional assignment. And I believe our creative solutions, which is developed based on Leo Burnett’s unique Human Kind approach, will help Lindor achieve its goal effectively.”