Lighthouse Independent Media, publisher of MARKETING-INTERACTIVE and Human Resources Online, has expanded its B2B media portfolio with the launch of new tech title iTNews Asia.
iTNews Asia is targeted at tech decision makers in the Asia Pacific region, reaching an initial audience of 27,000 readers. The content serves to provide readers with timely tech news, updates and reports, with research, analysis and insights aimed at helping C-suite, business and technology senior executives understand the strategic value of technology in the fast-evolving digital economy and make informed technology investment decisions.
iTNews Asia is an extension of the iTNews brand that belongs to Sydney-based nextmedia. In Australia, iTNews has, for 18 years, been a leading news site for IT business decision makers.
The iTNews Asia editorial team will be led by Raymond Tan, a more than 25-year veteran in the technology, media and broadcast and travel industries. Tan has worked in media organisations such as CMP Business Media, Questex and Editec International, where he held various roles ranging from bureau chief, editor to publisher.
“We see tremendous opportunities in the tech media. Technology is taking an increasingly major role in how companies transform their organisations and go digital in the post-pandemic era,” said Evelyn Wong, managing director, Lighthouse Independent Media and Publisher of iTNews Asia.
She added, “ iTNews Asia will let our audience understand this evolving IT landscape, how the pandemic has affected decision planning, the growing influence of Line of Business management in technology buying, as well as the changing behaviours of technology decision makers.”
Part of global publisher Forum Media Group based in Germany, Lighthouse has been driving market-leading B2B media and events brands since 2002. Lighthouse’s flagship titles MARKETING-INTERACTIVE and Human Resources Online have engaged audiences across Asia for close to two decades, with the development of several highly acclaimed regional conferences, custom projects and awards programmes including Digital Marketing Asia, Content 360, Marketing Excellence Awards, Agency of the Year and HR Excellence Awards.
Tan added, “We are thrilled to launch iTNews Asia across the region. Lighthouse has established strong and loyal audiences across many industry verticals in the region and is excited to this new addition to its fold of properties. Lighthouse also has a robust media support infrastructure and an extensive Asia Pacific network that will enable us to easily grow and scale the brand.”