Luxury lifestyle publication Buro. Singapore has let go five out of seven of its editorial team as part of an internal restructuring. Marketing understands those let go and currently serving notice include editor-in-chief Elizabeth Lee, deputy editor Crystal Lee, senior culture editor Sophie Hong, fashion editor Cheryl Chan and associate beauty editor Guan Tan.
Editor-in-chief Lee joined the publication in July 2019, and was in charge of the editorial direction and overall strategy for Buro. Singapore. Besides overseeing content, she also works closely with other heads of departments on special projects, events, marketing, and sales initiatives, business development, and more. Deputy editor Lee has been with Indochine Media since 2018, and started out first as a marketing and content strategist. She was then elevated to take on the role of deputy editor of Buro. Singapore in April 2019.
Hong, Chan and Tan were recent hires at Buro. Singapore. Hong was appointed in May, Chan joined in April, and Tan in March.
In a statement to Marketing, Michael von Schlippe, the publisher of Indochine Media said as part of a regional expansion strategy within Buro., the publication is in the midst of restructuring and merging teams. "The new direction has meant revision in headcount within the BURO. editorial team. We will be happy to share details on the new structure and editorial team in due time," he added.
During the circuit breaker period, Buro. Singapore launched "Buro. Hangouts", to keep readers at home entertained and diversify its content. The online series takes place every Saturday and includes interactive beauty and cocktail masterclasses, livestream workouts and live performances by local artistes. These series will be hosted on Whereby, Zoom and Instagram Live.
Meanwhile, Indochine Media recently appointed Norman Tan as editor-in-chief of Vogue Singapore. He will, however, also continue as the digital editorial director of Indochine Media under which he will work to develop creative content for Buro247.sg and RobbReport.com.sg. Tan was previously the editor-in-chief of Esquire Singapore – a position that he held for over two years.
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