LI TV expands to Thailand

Life Inspired (LI TV) has announced a three-year carriage agreement with TrueVisions, Thailand's leading cable satellite television operator, starting April 2013, when it launched both its high definition (HD) and standard definition (SD) channel offerings on the Thai platform.

Thailand joins the lifestyle channel's growing regional stable of Asian territories that includes Malaysia, Singapore, Indonesia, Hong Kong and Taiwan.

"With Thailand now part of our regional footprint, we have been extremely pleased with the steady growth of the Life Inspired channel brand," said Anne Chan (pictured), general manager of Life Inspired, adding that there is a growing demand for LI's unique lifestyle brand and  programming from audiences and content distributors alike.

Life Inspired showcases programmes across the five essential pillars of lifestyle - food, home, wellness, travel and style.