LG taps Havas for global media

LG Electronics has chosen Havas Media Group as its agency of record for all media duties, following the unveiling of its new corporate identity last week.

"LG draws its inspiration from real consumers around the world and with Havas as our media partner, I'm optimistic that we'll be able to engage consumers in meaningful ways that make them smile," said Ki-wan Kim  executive vice president and global marketing officer at LG Electronics (pictured).

"This is another large global win for the Havas Media Group and demonstrates the success of our recent "digital and data" integration strategy," said Alfonso Rodés, CEO of Havas Media Group.

"Our track record for winning prestigious global accounts is fast growing and this recent win is a great testament to our teams and our agility."