Lexus enters Vietnam with Dentsu

Luxury car brand Lexus has partnered Dentsu Network/Asia to enter the Vietnam market.

Dentsu Vietnam, a wholly owned subsidiary of Dentsu Network/Asia will spearhead the car’s foray into the market with a new global campaignAmazing in Motion.

Dentsu Vietnam’s scope of work ranges from the development and execution of a content strategy, above-the-line adaptation, as well as the planning, management, and execution of events such as the Vietnam Motor Show 2013, press conferences, and the opening of new Lexus dealerships.

The campaign is targeted at luxury car buyers in Vietnam.

“We are very excited to partnering with Lexus in Vietnam. The new tagline – Amazing in Motion – embodies the innovation, quality, and rewarding driving experience that have become the hallmark of LEXUS’ vehicles. The luxury car segment in Vietnam has seen steady and substantial growth over the past few years even as the global economy slows and I’m confident that with its unique driving and ownership experience, LEXUS will quickly become a leader in the Vietnam’s top-tier car market,” Gaku Shinoda, CEO, Dentsu Vietnam said.

The Dentsu Network first entered Vietnam in 1996, and Dentsu Vietnam was established as a wholly owned subsidiary in 2002. With a staff strength of 60, Dentsu Vietnam is fast becoming the leading advertising agency in Vietnam, and a reliable partner for clients both in Vietnam and in the region. Dentsu Vietnam’s past and current clients include Toyota, Canon, Kirin, Ajinomoto, and Panasonic amongst others.