LeSports launches in Hong Kong

LeSports HK officially has launched in Hong Kong. The network, in collaboration with over-the-top (OTT) services, has started to deliver several sports channels including a 24 hours sports news channel, a sports variety channel and a Chinese super league channel through its online platforms into homes and smart devices.

Its video platforms include Le TV, Le TV box, Le TV app, websites and smartphone applications.

As announced earlier, the network has won over the exclusive broadcasting rights to air both Premier League and FA Cup. Yesterday, it added the US Open Tennis Championships to its channel line-up.

“We are trying to break through the bottleneck of traditional TV broadcasting by combining cutting-edge technologies with sports across a variety of video platforms including websites and smart devices. Hong Kong sports fans will no longer miss any fantastic sports moments,” said Lei Zhenjian, founder and CEO of LeSports.

Lai Yu-Ching, acting CEO of LeSports HK, added: “On top of receiving international sports information, Hong Kong sports fans are eager to see local sports content."