Pao Peña has returned to Globe Telecom as head of integration and branding communications after working with Leo Burnett Manila for over two years.
The former chief digital officer of the Publicis-owned creative agency has started his role at Globe last October but has just made the announcement on Linkedin this week.
Prior to Leo Burnett, Peña was the head of Digital Marketing at Globe from 2008 to 2011 and was the youngest executive then at the company.
Peña is now tasked to integrate brand campaigns into one communications roadmap for Globe, Tattoo and TM and their corresponding budgets and all advertising, leads A&P allocation. In addition, he we be responsible for corporate branding and all agency relationships