Leo Burnett Singapore reclaimed its place at the top at the MARKies Awards 2023. After narrowly missing the mark in 2022, the agency laid down the gauntlet by securing the awards’ two top honours: the Overall Creative Ideas MARKie by winning three Gold, three Silver and four Bronze trophies, and the Overall Media Usage MARKie with five Gold and two trophies.
The agency successfully pulled this feat off with six campaigns for Singtel and McDonald’s Singapore. Most notably, “Singapore made it to the World Cup!” won them one Gold and one Bronze, and “Scream for Ice Cream” won them seven Gold and two Silver in categories such as “Most Effective Use – Consumer Insight and Market Research” and “Most Creative – World Cup Related Campaign”.
For the “Overall Creative Ideas MARKie”, sliding in at second place, DDB Group Singapore won four Gold, one Silver, and two Bronze trophies with their campaigns such as “Viu To Win” and “Revenge Travel”. DSTNCT also won three Gold and two Silver with their campaigns “Say YES to Waste Less” and “Festive Fever and 《我们是......》 Music Video”.
For the “Overall Media Usage MARKie”, Epic Dialogue came in a close second with two Gold, one Silver, and one Bronze with their campaigns “Hop For Joy: Lau Pa Sat x White Rabbit Candy Lunar New Year Campaign”, “When Stars Align: Esplanade – Theatres on the Bay Youth Engagement”, and “#InnerChildAwaits: The Great Bay Fiesta”. Right beside them, Gloo also won two Gold, one Silver, and one Bronze with their campaigns “My Skin, My Way” and “Glow Festival 2023: Find Your Wellness High”.
Other big winners included GOVT Singapore, Wild Advertising & Marketing, Socialyse, OMD Singapore, Arena Media Singapore, Havas Media Singapore, and Wunderman Thompson Singapore. This year's submissions were imbued with an unprecedented level of ingenuity and visionary thinking, showcasing the remarkable creativity and unwavering determination of the marketing professionals who dared to challenge conventions and redefine possibilities. A round of applause to all the winners and finalists!
The winners were chosen by a 29-member judging panel comprised of senior marketers from notable brands, including AIA Group, Baidyanath Group, BASFCepheid (subsidiary of Danaher Inc), China Taiping Insurance (Singapore), Citibank Singapore, DHL Express APeC, EtonHouse International Education Group, Fonterra Brands Singapore, FrieslandCampina Singapore, Glanbia Performance Nutrition, INSEAD, LAC Global Group, Land Transport Authority (LTA) Singapore, Little Farms MHC Asia Group, MindChamps PreSchool, Mlab Holdings, National University of Singapore, Porsche Asia Pacific, Procter & Gamble, Sembcorp Development, Senoko Energy, SentinelOne, Standard Chartered Bank, Temus, The Learning Lab, Timbre Group, and Tinder.
The MARKies Awards ceremony took place on June 30th in Shangri-La Singapore. We express our deepest gratitude to the esteemed panel of judges for their invaluable commitment of time and meticulous assessment of each submission, ensuring the utmost fairness and integrity of the awards process.
The MARKETING-INTERACTIVE team extends heartfelt congratulations to all 44 winners across their respective categories.
For a comprehensive list of the distinguished winners, we invite you to explore the complete roster of honourees available here.
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