Leo Burnett has appointed Serene Koh as general manager for its Singapore office. Koh (pictured)replaces outgoing Leo Burnett Singapore GM, Rebecca Ang, who has left the agency.
Most recently, Chris Chiu CEO of Leo Burnett also exited the role following the restructure of the Publicis Groupe operations.
Koh has close to two decades of advertising experience driving world-class integrated campaigns from insight to implementation, with a strong focus on championing home-grown Singaporean brands at home and abroad.
She joins Leo Burnett from JWT, where she served as business director for the Singapore Tourism Board account. Koh’s portfolio of local accounts include Tangs, Metro, Great Eastern Life, Keppel and an unprecedented 13-year tenure leading the Singapore Airlines account, first at Batey Ads, and later at TBWA. Her leadership of the Singapore Airlines business has spanned countless memorable campaigns from brand and product launches, to some of its early forays into digital, as well as the flagship carrier’s first major strategic rebrand in 2012.
Lou Dela Pena, CEO, Publicis Communications Singapore, said, “Serene’s proven record of working with some of the most iconic local brands to capture the hearts and minds of Singaporeans is unparalleled. I am confident that, under her leadership, we will see the agency strengthen its position as Singapore’s most popular creative agency.”
Koh added, “I am proud to be starting at Leo Burnett, and to be part of a network with such a strong legacy. I am also incredibly excited to be back working with Lou, whose vision for the agencies in the Publicis Groupe I share. She is a symbol of change in our industry, and is a stellar example of a leader.”