Leo Burnett Malaysia has announced a creative structure following the hire of Andrew Low, who recently joined the agency as executive creative director. Low was last at O&M Malaysia and replaces Eric Cruz, who toop up a role at digital agency AKQA.
The creative council will see six of Leo Burnett Malaysia's senior creative directors jointly take the creative helm of the agency. This includes Iska Hashim, group creative director; James Yap, creative director; Ian Lee, creative director; Christie Herman, creative director; Theresa Tsang, creative director Alpha245 and Andrew Low.
According to Tan Kien Eng, CEO of the agency, Leo Burnett wanted to structure itself to ensure its competitive best in using creativity to deliver dynamic business change for its clients. This comes as in the past few years, Leo Burnett Malaysia has been trying to evolve from an advertising agency to a fully integrated communications company. The new creative structure aims to align with clients' changing needs.
Tan said, "The role of the Creative Council is to redefine the type of work we ought to be producing now and beyond. Through Humankind, they will collaborate with key senior agency members to help reshape the agency to deliver the world’s best creative ideas that truly move people – bar none.”
The Creative Council, comprised of experienced and accomplished creatives, hopes to combine the agency’s creative prowess and extensive knowledge, Tan added.