Leo Burnett China bags Yili Satine’s creative business

Chinese dairy company Yili Group has named Leo Burnett China as new creative agency for its milk brand Satine. The agency will handle Satine’s branding and communications business during 2016-2017.

This comes after a pitch against incumbent Havas Beijing, who has served the brand for four years.

Frank Liu, managing director of Leo Burnett Beijing, said: “Working together for three years, Leo Burnett and Yili have formed a strong partnership which helps us to win more major business from the group.”

“Satine has a solid brand foundation in the market. Apart from communications strategy, we will more focus on the dynamic changes on product category and product needs, helping the brand to gain a competitive advantage and more values. We look forward to bringing more success to Satine and helping it achieve breakthrough.”

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