Chinese dairy company Yili Group has named Leo Burnett China as new creative agency for its milk brand Satine. The agency will handle Satine’s branding and communications business during 2016-2017.
This comes after a pitch against incumbent Havas Beijing, who has served the brand for four years.
Frank Liu, managing director of Leo Burnett Beijing, said: “Working together for three years, Leo Burnett and Yili have formed a strong partnership which helps us to win more major business from the group.”
“Satine has a solid brand foundation in the market. Apart from communications strategy, we will more focus on the dynamic changes on product category and product needs, helping the brand to gain a competitive advantage and more values. We look forward to bringing more success to Satine and helping it achieve breakthrough.”