Leo Burnett appoints new chief strategy officer in China

Leo Burnett China has named Sharon Chen as chief strategy officer.

Based in Shanghai, Chen will be responsible to lead the agency’s strategy function, working closely with CEO Danny Mok as part of the management team to instill the humankind planning culture across Leo Burnett offices in China.

Chen has more than 20 years of experience across Taiwan and China. She has worked with Saatchi & Saatchi Taiwan, JWT, Ogilvy and Havas Group, serving clients across most categories and on brands including Nike, TaoBao, BP, China Merchants Bank, IKEA, Mazda, Mercedes, Suntory and De Beers.

Mok said the appointment of Chen will reinforce the agency’s commitment to transform into one of the leading forces in China and create bigger value to clients.

“With 20 years of experience in the industry, half of it spent in China, Sharon brings extensive experience in strategic planning and deep understanding of the market to Leo Burnett.”

Chen added, “I am looking forward to working with Danny to chart a brand new chapter of success for Leo Burnett in China.”