Lenovo picks Havas Media Malaysia as regional agency

Technology company Lenovo has appointed Havas Media Malaysia as its regional media agency.

The account, which is worth over US$ 10 million, will span across five countries in Southeast Asia – Malaysia, Thailand, Singapore, Philippines and Vietnam, and will cover the full range of offline and online media strategy, planning and buying.

The incumbent on the business was MEC & Zenith Optimedia. The agency was awarded the account based on their strategic thinking, network and buying strength as well as their ability to understand how to use data and content to drive effective business outcomes.

Lenovo is more than a global technology company. Lenovo is a US$45 billion global Fortune 500 company, a leader in genuine innovation, dreaming up – and building – the technology and services that enable and inspire progress around the world. Lenovo is headquartered in Beijing, China and Morrisville, North Carolina, United States. It has operations in more than 60 countries and markets its products in more around 160 countries. Lenovo is no.1 globally in PC client.

Kenneth Low, head of marketing, Lenovo ASEAN, said, “Havas Media was selected based on their strengths in business and consumer marketing, media strategy, business intelligence and research capabilities as well as commitment to support all the five ASEAN countries. "

Andreas Vogiatzakis, CEO of Havas Media Group Malaysia, said, “We are very proud of the Lenovo partnership. Lenovo is an iconic brand, with a great past and a fantastic future. Innovative, visionary and agile, it fits perfectly with the culture and vision of our company. This win also solidifies and proves the success of our new company from its outset.”

Most recently Lenovo appointed Text100 as its social media partner following a global pitch.