Lenovo has appointed Kenneth Low as its marketing lead for Southeast Asia.
Low, who is based in Malaysia, is tasked with driving Lenovo's brand growth across PC, mobile and enterprise business in Malaysia, Singapore, Philippines, Thailand, Vietnam. His scope includes driving social media and digital engagement, demand generation campaigns, PR and retail.
Prior to this, Low was Lenovo's marketing manager in Malaysia for three years, responsible for planning and delivering marketing strategies and aligning marketing to the overall business objectives and goals of the company. He was also tasked to drive operational marketing efficiency and worked closely with segment leads, channels and product teams in region.
Low has also worked in marketing and PR roles in HP and has held numerous agency roles in NagaDDB, Ogilvy & Mather Malaysia and Momentum McCann Malaysia.
He reports to Nick Reynolds, Asia Pacific CMO.
He takes on the role last held by Rivy Soh who was the head of marketing (SEA) at Lenovo for two years. Soh had been with the company for over four years.
Prior to head of marketing, she was marketing manager, consumer (ASEAN) for the brand. According to her LinkedIn profile, she also spearheaded numerous co-marketing partnerships aimed at increasing brand awareness and consideration. Under Soh’s leadership the company established the quarterly release of regional digital/social campaigns to aid countries with content generation and fan engagement. This helped Lenovo’s social media fan base grow from 130K to over two million.
Soh also worked in other marketing roles for Fraser & Neave Limited, F&N Coca Cola Singapore and Johnson & Johnson Singapore. Marketing has reached out to her for a comment on her next move.
Lenovo has in recent times seen a fair bit of shuffle on its marketing team. Most recently, Rod Strother, former Lenovo marketer joined StarHub as VP, digital transformation. He now reports to former VP of corporate development for Lenovo, Howie Lau. Lau is now StarHub’s chief marketing officer.