Lenovo chooses global social media shop

Global - We are Social has bagged Lenovo's account as its global social media agency of record.

The appointment took place following a pitch and the business will be led out of Singapore, Lenovo's director of digital and social centre of excellence, Rod Strother told Marketing.

Lenovo's digital and social centre of excellence, its internal social media hub is based in Singapore for all its markets.

Strother told Marketing that a majority of We are Social's staff is in Singapore, which was one of the factors that led to the appointment.

We Are Social is in charge of all social media marketing duties while working with Lenovo's creative, retail and digital agencies of record for integrated campaigns.

Several social media campaigns with the appointment have already run under the partnership.

This is We are Social's second global win this year, also having been appointed by Tiger Beer in October this year for the beer brand's global social strategy.

Simon Kemp, managing director of We Are Social Singapore said that a full social media programme would launch, everything from campaigns to research, content creation to crisis management.
"We're thrilled to be able to harness the full power of We Are Social's global network to enable us to offer this kind of service to clients."
We are Social has its base in London.