Lenovo brings on board new digital marketing head

Lenovo's mobile business group has appointed Simran Dhindsa as the digital marketing head for Asia Pacific region.

In his new role, he is responsible for strategising and managing the digital presence of Moto and Lenovo mobiles in the Asia Pacific region including Singapore, Hong Kong, Thailand, Malaysia, Indonesia, Vietnam, Philippines and India, read a press statement published on Digit.

Prior to his current role, Dhindsa was leading the digital and social media marketing team for the Indian subcontinent. Under his leadership, Moto has successfully executed campaigns such as Moto Spotlight, Moto Dad Tunes and others.

He has a vast experience of working on various integrated marketing campaigns such as Cinemagraph and Let's Game. His core expertise lies in digital strategy, e-commerce, social media management, web development and SEO. Moreover, Dhindsa has worked with companies such as Tulip Telecom, Micromax Informatics in the past.