Legoland Malaysia gets PR help

Legoland Malaysia Resort has appointed The Hoffman Agency as its PR agency. The appointment comes following a pitch and the agency will be working on the account until 2016.

The Hoffman Agency will provide strategic counsel for Legoland Malaysia and help drive all public relations operations to raise its profile in the region. Legoland Malaysia Resort has handed the task of Master Builder of its brand presence in Singapore to The Hoffman Agency. This includes having the agency roll out strategic plans and storytelling to cement Legoland Malaysia’s reputation as a premier family short holiday destination in Asia.

“The Hoffman Agency has a rich background in PR, and will be a strong partner to grow Legoland Malaysia’s operations in Singapore and beyond. The team has impressed us with their creativity and storytelling expertise,” said Mark Germyn, general manager of Legoland Malaysia Resort.

“We are proud to be supporting Legoland Malaysia Resort, and we look forward to spreading their unique and meaningful brand mission through our creative storytelling expertise,” said Shawn Balakrishnan, general manager of The Hoffman Agency, Singapore.