LEGO has revealed its impressive “Big Box Factory” which will be situated at tmtplaza in Tuen Mun to engage LEGO fans over the summer.
Featuring three Challenge Labs, a pop-up store, a LEGO humanoid 3D installation, and a selection of AR games, the factory journey will aim to test the creativity and imagination of its visitors. Mall shoppers are entitled to the redemption of a “Big Box Factory Access Pass” with any purchase of HKD$500 or above with electronic payment. A limited supply of “Big Box Factory Trainee” passes for free trial sessions are also available. A Lego pop-up store has also launched on-site featuring the latest LEGO products.
The three Challenge Labs – namely Power Station, Imagination Station, and Creativity Station – incorporate technology and creativity to engage participants. For instance, in the Imagination Station, participants can scan their LEGO creations which will appear on a mega LED screen.
Participants who complete all three challenge areas and a creativity test at the “Reward Station” will receive a certificate of creativity issued by the “Big Box Factory” in addition to an exclusive limited-edition LEGO Idea Generator and other gifts.
LEGO has set up several areas for Instagrammable photo opportunities, such as a set of eyecatching LEGO Energy Pillars, a LEGO jamming pool, and a LEGO figures installation.