LEGO builds 2.2m ‘Goddess’ trophy for Hong Kong Film Awards

To celebrate the 44th Hong Kong Film Awards on Sunday, LEGO Hong Kong has invited LEGO certified professional Andy Hung to create a 2.2-metre-tall "Goddess" trophy with LEGO bricks. 

Using around 20,000 LEGO bricks, the “Goddess” trophy was displayed at the Concert Hall of the Hong Kong Cultural Centre, bringing together two “dream factories” – Hong Kong cinema and LEGO bricks – in a striking visual tribute.

Hung, who previously broke a Guinness World Records title by recreating the masterpiece “Along the River During the Qingming Festival” as the world’s largest LEGO diorama, said he was honoured to collaborate with the Hong Kong Film Awards for the first time.

“As a Hongkonger born and raised, I’ve always been a loyal fan of Hong Kong films. The big screen constantly inspires my creativity,” he said. “This LEGO version of the Hong Kong Film Awards statuette took about a month to complete and used around 20,000 LEGO bricks. The finished piece stands 2.2 metres tall, so the build required extreme care – especially when calculating the balance for the goddess’ left arm holding the pearl aloft. Seeing the final work showcased in the Awards’ press area was incredibly moving.”

The collaboration with the Hong Kong Film Awards isn’t a stunt—it’s a high-stakes move to earn cultural relevance, said a spokesperson from LEGO Hong Kong in conversation with MARKETING-INTERACTIVE. "By reimagining one of the Hong Kong film industry’s most prestigious symbols, we bridge the gap between play and art."

"LEGO isn’t just a toy; it’s a medium for sophisticated storytelling. By honouring the 'Goddess', we connect the brand to Hong Kong’s distinct cultural identity—shifting from a global brand in Hong Kong to a local icon of Hong Kong. This collaboration helps us engage adult audiences who value nostalgia, craftsmanship, and local heritage."

On the other hand, LEGO Hong Kong has tapped local radio DJ Bonnie Wong (Ah Zheng) as its second “LEGO PLAYMAKER” – a local ambassador role celebrating celebrities who love LEGO bricks and embrace a playful spirit. She joins singer-actor Jeffrey Ngai, who was earlier unveiled as Hong Kong’s first LEGO PLAYMAKER.

As LEGO PLAYMAKER, Wong presented special LEGO-inspired floral bouquets to “Best Actor” Tony Leung Ka-fai, “Best Supporting Actor” Alex To and “Best Supporting Actress” Michelle Wai, adding a playful twist to one of the industry’s biggest nights.

Known for her quick wit and “happy pill” persona, Wong described her first collaboration with LEGO as a major personal milestone. “This feels like a real ‘achievement unlocked’ moment,” she shared. “I’ve loved building LEGO since I was small – it trained my brainpower and logical thinking. I honestly believe half of my speaking skills came from the focus and creativity I developed through building LEGO. As an adult, LEGO is still my go-to way to de-stress, so I’ve always seen it as a childhood friend that grew up with me.

Making her way from the radio studio to the backstage “holy ground” of the film industry, Wong chose a playful yet respectful way to honour Hong Kong cinema. She recreated the classic “Cousin Mo-shuang” look from the beloved Lunar New Year film “All’s Well, Ends Well”, pairing it with a LEGO brick-built rose bracelet and brooch for a touch of fun.

“I’m truly grateful to LEGO Hong Kong for giving me this chance to get close to so many outstanding film professionals and to personally deliver both LEGO and my blessings to the winners. It’s an experience I’ll never forget. Who knows – maybe a director will notice my comedic side and invite me to play a lead role someday!"

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