#legend unveils Hong Kong’s top 100 social media influencers

Influencers are an integral group for marketers as they are capable of reaching out to audiences that brands and marketers can hardly reach alone. After many years of development, the market boasts a wide variety of influencers across many fields. #legend has unveiled the annual list of Hong Kong's top influencers, ranging from contemporary artists, filmmakers, designers, entrepreneurs, musicians, models and make-up artists to athletes and even dentists.

Some notable figures in the list include actress Elva Ni, former dancer Pony Pong, Muay Thai World Champion Alain Ngalani, DJ and co-founder of Yeti Out Arthur Bray, to name a few. 

These influencers leverage their social media platforms to reach out to audiences. Anne Lim-Chaplain, publisher and co-founder of Legend Publishing, commented, "Widely regarded as the best resource and used by many as a reference throughout the years, the 2020 list is our most comprehensive yet with its own dedicated minisite and searchable directory."

For the first time since its inauguration in 2016, the #legend100 has its own minisite, allowing users to read the latest stories of the influencers, browse through individual influencer profiles in the searchable directory, and link directly to the influencers’ social media channels.