Social Mixer 2024 Singapore
marketing interactive Content360 Singapore 2024 Content360 Singapore 2024
A giant inflatable cat with a message has come to Lee Tung Avenue

A giant inflatable cat with a message has come to Lee Tung Avenue

share on

Animal welfare has long been an issue in Hong Kong. To raise the awareness among the public, Lee Tung Avenue has collaborated with the Society for the Prevention of Cruelty to Animals (Hong Kong) (SPCA) to launch an outdoor cat festival. 

Running until 15 November, the event includes a giant inflatable cat that will be displayed at the central piazza of Lee Tung Avenue. The inflatable cat's shape and design were created to represent Hong Kong’s street cats. Other activities include a street cat hunt hosted by SPCA to give participants a taste of what it’s like to wander on the streets as a cat and learn about different aspects of animal awareness via informational display boards nearby.

During the event period, a cat-themed flea market will take place every Sunday as visitors can find fashionable products for themselves. Additionally, short videos of cats will be broadcast on the spot during the event.

Last but not least, Lee Tung Avenue has redesigned part of the public open space at the rooftop as a pet-friendly zone, offering pet excreta collection bins, pet latrines and water facilities.


Related articles

Giant inflatable lobster sculpture makes debut at Hong Kong’s Lee Tung Avenue

share on

Follow us on our Telegram channel for the latest updates in the marketing and advertising scene.
Follow

Free newsletter

Get the daily lowdown on Asia's top marketing stories.

We break down the big and messy topics of the day so you're updated on the most important developments in Asia's marketing development – for free.

subscribe now open in new window