Lee Hwa pays tribute to the Queen

Lee Hwa Jewellery, the official Singapore licensee of Forevermark, the diamond brand from the De Beers group of companies, has launched a campaign for the Elizabeth ring.

The ring was created to coincide with the Queen's Diamond Jubilee celebrations this year. An ad campaign has been launched aimed at "all women who deserve to be treated like royalty", a spokesperson said. This special design for the ring celebrates 60 years of the Queen's reign.

The ad campaign for the Elizabeth ring runs in print and out of home mediums until November 2012. The creative agency in charge was The Methodology Works which implemented the ad based on Forevermark's ad guidelines.

Coinciding with the Duke and Duchess of Cambridge's visit to Singapore, an ad was also placed earlier in the month in the local newspaper titled "Lee Hwa Jewellery welcomes the Duke and Duchess of Cambridge" to market the Elizabeth ring.

Lee Hwa Jewellery also appointed Fulford PR earlier in the year for publicity efforts.