The Learning Lab hires digital agency

The Learning Lab, a national provider of academic enrichment and tutorial services, has appointed  Happy Marketer, as its digital marketing agency of record.Happy Marketer will provide web analytics, inbound marketing, social media marketing, search engine optimisation, lead nurturing and digital advertising services for The Learning Lab.Eleanor Tan, director of marketing & communications at The Learning Lab said that the agency was chosen for its in-depth technical expertise in digital marketing, particularly with inbound marketing automation, which is a critical phase in The Learning Lab’s overall marketing growth plan.Prantik Mazumdar (pictured), managing partner at Happy Marketer said “The Learning Lab is an aspirational brand and a market leader in the category. It is an honor to work with its marketing team to strengthen digital marketing efforts."He added the agency will focus on creating brand awareness through targeted digital campaigns as well as invest in conversion optimisation to drive lead generation."We will further nurture those leads through marketing automation on HubSpot and customer advocacy. This is a great opportunity for us to illustrate that data-driven digital initiatives can impact a business’s bottom line," he said.Over the last 9 years, Happy Marketer has partnered with other clients in the education industry such as National University of Singapore School of Computing, Nanyang Business School and several others.