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Lazada Singapore CMO Jean Thomas to exit

Lazada’s chief marketing officer and former RedMart CMO Jean Thomas (pictured) will be leaving the eCommerce company in mid-July. A Lazada spokesperson has confirmed to Marketing on his exit and said it is in the midst of evaluating both internal and external candidates for his replacement.

Thomas was pushed to the role of Lazada Singapore CMO in January this year, after the eCommerce company integrated RedMart products into its platform. He first joined RedMart in 2017, as the director of brand and acquisition marketing.

Prior to that, Thomas was the CEO of publishing company Urban Walkabout based in Sydney, Australia for a year. He was also the CMO for Vinomofo, an Australian startup selling wine from 2015 to 2016. Thomas was also based in Shanghai for over a year, during which he was the CMO at Motion Global, an eCommerce company for designer glasses. Thomas has also had stints with Ogilvy & Mather, Wego.com and Beyond Media Global.

Most recently, the Alibaba backed eCommerce company Lazada unveiled its refreshed brand identity, with a new logo sporting a heart logo mark, and an regional campaign themed “Go Where Your Heart Beats”. The company worked with newly appointed creative partner Wunderman Thompson and branding agency Superunion Singapore for the rollout of its regional campaign and new brand identity.

According to Lazada, the re-positioning is supported by its “shoppertainment” strategy to uplift shopper experience, transform all brands and sellers into super eBusinesses, and several other ongoing efforts. Its marketing capabilities was announced during Lazada’s seventh anniversary, aimed at resolving three pain points that brands and sellers face and to be well-positioned to ride the eCommerce boom in Southeast Asia.

In April this year, Lazada concluded its regional media pitch, appointing Dentsu Aegis Network’s Vizeum as its lead media agency. The duties, Marketing understands, cuts across Singapore, Malaysia, Indonesia, Thailand, The Philippines and Vietnam.

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