Lazada Malaysia partners 7-Eleven to roll out offline payment services

Lazada Malaysia is reportedly offering customers offline payment services in stores in Malaysia through a partnership with 7-Eleven Malaysia and MOLPay Malaysia.

Hans-Peter Ressel, Lazada Malaysia’s CEO said the latest offering will allow payment flexibility for customers through offline transactions, according to Bernama. He said the partnership was created to provide an alternative payment option for online shoppers.

Meanwhile, 7-Eleven Malaysia chief executive officer Gary Brown, added it also noticed a significant jump on its customer's payment in 7-Eleven stores with more consumers prefer the traditional way of paying with cash and receiving items on the spot.

"Through this collaboration, we enable Malaysians to shop for over 12 million items available on our website, combining with the familiarity of paying over-the-counter at any 7-Eleven store nationwide," Ressel added.

Lazada Malaysia recently surpassed Lazada Singapore to become the fastest growing e-commerce platform, achieving over 100% growth sales for 2016. This was attributed this progress to the existence of payment methods such as cash on delivery and online payment. These have helped Malaysian customers shop conveniently and seamlessly on online platforms.

Lazada has been active in the region, as it also recently launched with RedMart - a new lifestyle membership programme for its Singapore’s online consumers. On this, it partnered with companies like Netflix, Taobao Collection, Uber and UberEATS to form a local network of services that reward a customer's digital lifestyle into one membership programme.

Regionally, Unilever and Lazada Group have signed an agreement to build an “end-to-end alliance” in the e-commerce industry. This is to generate rapid growth for both businesses in the Southeast Asia region by 2020