Lazada Malaysia names Irene Foo head of branding and comms

Lazada Malaysia has named Irene Foo (pictured), former VP of marketing at Photobook Worldwide, its head of branding and communications, according to her LinkedIn. A+M understands that Foo will report to CMO Diana Boo. A+M has reached out to Lazada Malaysia for comment.

Foo was previously with Photobook for more than three years and before that, led marketing and business development for tour agency PYO Travel. She also had a separate stint with the company from 2009 to 2011 as marketing services manager, according to her LinkedIn. Prior to joining PYO Travel, she was the marketing director, Malaysia at LivingSocial, a daily deal company.

Lazada Malaysia is currently on the lookout for four key roles – vice president, consumer insights; senior manager, affiliate marketing; PR manager; and senior manager, project management and innovation. In a previous interview with A+M, Boo said it is looking for individuals who are connected to the consumer pulse, in touch with trends and know how they can be strategically applied to business functions.

“We work in a very flat organisation to encourage open communication and creative problem-solving,” she added.

In June, the company unveiled a new brand identity featuring a new logo. Developed by Superunion Singapore, the new logo includes a heart logomark manifesting the letter “L” representing Lazada, configured as a three-dimensional box. Concurrently, it also launched a regional campaign themed “Go Where Your Heart Beats” conceptualised by Wunderman Thompson Singapore.

Meanwhile, Photobook is also on the hunt for Foo’s replacement. Talent and culture manager Joachim Ooi told A+M recently that the individual is expected to contribute growth strategies to propel the business further, build a “very strong marketing culture” within the team and is digitally-savvy.

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