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Lazada Group picks Pierre Poignant to succeed Lucy Peng as CEO

Lazada Group has named executive president Pierre Poignant to succeed Lucy Peng as CEO with immediate effect. Poignant, who was appointed group executive president in August this year, will lead the company’s strategic development into new growth pillars, while continuing to manage Lazada’s operations in Singapore, Malaysia, Indonesia, the Philippines, Thailand and Vietnam, working closely with country CEOs and regional functional team leaders. Meanwhile, Peng will remain the group’s executive chairwoman.

Since Lazada’s launch in 2012, Poignant was instrumental in aiding the development and expansion of its logistics footprint and building its e-logistics capabilities. He also assumed other roles at Lazada, such as chief operating officer, during which he oversaw customer service, supply chain and content production. Poignant thanked Peng for the confidence and trust that the group placed on him and also paid tribute to Lazada employees for “walking the long journey” with him since 2012.

“2018 is a turning point for Lazada. We have improved and evolved and now come out stronger, more efficient and more agile than the start of the year. Our transformation has just begun and I am confident next year will be another watershed year,” he said.

Meanwhile, Peng described Poignant to be a well-respected Lazada co-founder, who has contributed “tirelessly” to the company for the past six years. “He and the team of other co-founders had the vision to build our logistics network from the ground back up in the days when no one in Southeast Asia believed in e-commerce. Over the years, Poignant has consistently delivered beyond his call of duty and excelled in every role he has taken up,” Peng said.

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