Lazada and RedMart create new lifestyle loyalty programme

Lazada and RedMart have launched LiveUp, a new lifestyle membership programme for Singapore’s digital consumers. The brands have also partnered with Netflix, Taobao Collection, Uber and UberEATS to bring customers exclusive member-only rewards, promotions and extra savings.

This will involve the pooling of perks from a local network of services that reward a customer's digital lifestyle into one membership programme. Some examples include rebates at Lazada and RedMart, Netflix subscriptions and VIP access on Uber along with free rides.

Alexis Lanternier, CEO, Lazada Singapore, said the initiative was started because Singaporean consumers are  at the tipping point in which consumers are embracing online lifestyle services such as shopping, ridesharing, food delivery and entertainment as a way of life.

"LiveUp is possibly the first membership programme in Singapore and in the world to bring it all together for these emerging online lifestyle natives. We are thrilled to have like-minded partners RedMart, Netflix, Taobao Collection, Uber and UberEATS on board to present the spectrum of lifestyle benefits for these savvy online shoppers to enjoy,” Lanternier said.

"With LiveUp, we’re bringing more rewards to our customers especially with partners Lazada, Netflix, Taobao Collection, Uber and UberEATS who we believe our customers appreciate just as well,” said Roger Egan, CEO of RedMart.