Laura Ashton takes up business director role at OMD

OMD has appointed Laura Ashton to the role of business director working across clients such as Estee Lauder Group, Sony PlayStation, Intel, Selleys Yates, and Pacific Brands.

Ashton (pictured) brings more than 10 years’ industry experience across both the US and Australia, with a background in strategy, insights and account service. She joins OMD from Carat, where she worked as business director across the clients such as Tiffany’s, Virgin Australia, and all Microsoft brands including X Box.

Ashton will report to OMD Sydney, managing director Aimee Buchanan, and her appointment is effective immediately.This hire follows the announced departure of Angela Swayn.

Buchanan said: “It is great to welcome talent like Ashton on board to help bolster the strength and capability across our business management community. Ashton brings a depth of experience across relevant categories in both strategy and insights, which make her the ideal candidate for this role.”

Ashton added “I’m very excited to be join OMD in this role, because of both the strength of the agency itself, and the unique opportunities I expect to gain through working across the prestige group of clients.”