Laneige appoints new digital and social media agency

Laneige Malaysia, Korean beauty brand, has handed digital and social media duties to Kingdom Digital. This appointment follows a competitive pitch held by the brand in December last year.Kingdom Digital will be responsible for Laneige’s various digital marketing initiatives. This includes digital strategies development, content creation, creative campaign conceptualisation, microsite design and development, social media marketing and community management. The agency will also be supporting the brand’s marketing activities and on-ground events.“We’re happy to continue our partnership with Kingdom Digital on a retainer basis. The agency has proven that they understand our brand and the different product range we have based on the digital campaigns they were involved in previously. It has demonstrated that their approach, creative ideas, and digital marketing expertise are a great fit for the brand.” Winnie Foong, Laneige brand manager, said.“Laneige has been in the Malaysia market for over 10 years and they have raised the bar in the beauty world by constantly upgrading their products using the most advanced technology. We’re excited to lend our digital expertise to help Laneige extend its brand presence and continued success in the digital space,” Ryan Ong, managing partner at Kingdom Digital, said.