LANEIGE and Wardah Beauty get PR strategy down pat with Touch PR

LANEIGE and Wardah Beauty get PR strategy down pat with Touch PR

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LANEIGE and Wardah Beauty have appointed Touch PR to handle PR duties, beefing up the agency's beauty portfolio in Malaysia. LANEIGE awarded Touch PR a retainer partnership following four successful campaigns in the last quarter of 2021. Touch PR will be responsible in driving the brand's media relations, social media activations and content creation to amplify its brand messaging and launches.

With its vast experience in beauty and strong passion for crafting social strategies, senior marketing manager of LANEIGE Malaysia, Mun Teng said the partnership will LANEIGE add great value to the brand's growth. 

Meanwhile, Indonesian cosmetic and skincare brand, Wardah Beauty, is also tapping on Touch PR for its upcoming campaign in Malaysia. Other beauty brands that are represented by the agency include Skin Inc and Dr. Dennis Gross Skincare. 

At the regional level, Touch PR’s belt spans across Singapore, Malaysia, and Thailand with partnerships with global brands such as Rihanna’s own beauty and skincare line, Fenty Beauty and Fenty Skin that championed inclusivity in the beauty industry, said the agency. Other beauty brands also include skincare giant, Ole Henriksen, Anastasia Beverly Hills, and Bvlgari perfumes. 

touch pr 2021

“The team is really spirited to be entering 2022 with strong footing, to propel our existing and new partnerships to greater heights. We see the recent wins as a positive testament to the confidence earned from our clients, making us the preferred PR and social agency in the beauty and consumer lifestyle space in Malaysia,” said Vincent Ong, managing partner of Touch PR and events.

The agency first bagged its beauty wins in April 2020, when it had five new wins in the beauty and fashion industry. The wins included brands such as luxury brand Bvlgari, retailer Guardian Health and Beauty, skincare brands Caudalie and Dr. Dennis Gross Skincare, and cosmetic brand Milani. In a statement to A+M, Eileen Wee, founder and managing director of Touch PR and events, said the length of appointment for the accounts were mostly six to 12 months each, with the majority being a year's appointment. She added that the accounts won are for the Singapore market, with Milani's win for both Singapore and Malaysia.

Related article:
Touch PR wins slew of beauty and fashion accounts


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