Lane Crawford marketing and PR head shifts to Volkswagen

Agnes Chung, former marketing and PR director at Lane Crawford, has left the company to head up the same role at Volkswagen.

Chung spent less then a year with Lane Crawford, leading a team of 13 in Hong Kong and even more in China. She was responsible for marketing and PR activities for all business units including women’s wear, men’s wear, cosmetics, jewelry and home & lifestyle in Hong Kong and China.

Prior to that she was head of marketing communications and public relations at Mercedes-Benz Hong Kong for almost eight years, responsible for Mercedes-Benz and Smart models, plus taking care of Maybach operation from pricing, product planning and management to retail sales in Hong Kong and Macau.

Chung is no stronger to the agency life. Before joining the client side, she spent the past decade with agencies including being group account director for M&C Saatchi HK and TBWA Hong Kong.

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