Landor has named Evonne Chung as managing director for the Singapore market as Nick Foley, president Southeast Asia Pacific and Japan, will leave Singapore on Friday to return to Australia. It is understood that Foley will continue to oversee the region. However, his return to Sydney indicates that he will work more closely with Landor’s Melbourne and Sydney offices.
Chung was last executive client director with Landor Singapore, a role she took on in 2016 when she joined from The Brand Union. Chung said “I am honoured to be leading Landor’s office in Singapore. Landor’s first engagement with this country occurred in 1972 when Landor created the Singapore Airlines brand and helped to establish what is still one of the best airlines in the world. Landor has a rich history with Singapore and I am committed to building even stronger partnerships with our clients here and in the region.”
Foley first arrived in Singapore in January 2012 at a time when Landor was focused on a couple of core clients. During his time in Singapore, Foley has built the team and broadened Landor’s offer to better reflect the agency’s full suite of services available in its other offices across the network. Foley said,” It has been a privilege to work with the team in Singapore and be recognised as one of the most progressive agencies in the region. During my time in Southeast Asia, Landor has broadened its offer and grown our client base accordingly. I am delighted that Evonne Chung has been promoted to the role of managing director, Singapore, and will take on responsibility for growing what is one of Landor’s most strategic hubs within the network.”
He added that Chung’s promotion “signals the next phase” of development as a brand agency within this region. “Having a full service studio in Singapore is critical as Landor cements its position across Southeast Asia. As the outlook for business remains uncertain in the US, Europe and UK, we know that economies such as Indonesia, Thailand, Vietnam and the Philippines will underpin future growth,” he added. The two have been working together since 2012.
“It’s been a privilege to have been based in Singapore these last seven years and it has been incredibly rewarding to see our team working on iconic Singapore brands such as SP Group, SATS, Singapore Airlines, NETS, OCBC and Changi Airport Group. For a country that is only a little over 53 years old, it never ceases to amazes me how advanced this place is. There’s a lot that countries like Australia could learn from Singapore’s approach to doing business with its neighbours in the region,” Foley said.