Landmark celebrates the "Spirit of Giving" with charitable Christmas initiative

Christmas displays are a common sight around Hong Kong this time of year, but Landmark is doing its part to make this holiday season a little more festive for all.

In honour of the "Spirit of Giving", Landmark has launched a charitable initiative to give back to Hongkongers in need. With the launch of the Charity Christmas Market, visitors to Landmark's holiday display have the opportunity to browse three dedicated booths; all proceeds from the sales at each both will benefit one of three designated charities: Youth Outreach, Make-A-Wish Hong Kong, and Principal Chan Free Tutorial World.

At the Centricity booth, guests can indulge in festive holiday treats including gingerbread and hot chocolate to benefit Youth Outreach; the Make-A-Wish Hong Kong booth will offer plush toys, Christmas decorations, and an HK$20 donation-powered "Wishing Machine" that gives out special Christmas Stickers; and visitors to the Landmark Christmas booth can purchase plushies, baubles, personalised Christmas stockings and Santa Paws and Snowman themed balloons, all to benefit underprivileged children with free learning support from Principal Chan Free Tutorial World.

Through the Landmark Hongkong app, users can participate in the first-ever charity auction of 12 special Polar Paws bears adorned with different scarves made by top luxury brands such as Ralph Lauren and Moschino. All bid donations will go to support the designated charities.

"This Christmas, Landmark is celebrating the ‘Spirit of Giving’ with a charitable initiative that aims to support younger members of the Hong Kong community, helping inspire and encourage children and youths to fully pursue their aspirations,” said Raymond Chow, executive director of Hongkong Land.

"Visitors to our Charity Christmas Market can enjoy the festivities and fine offerings to be experienced at Landmark , while the Christmas story by our Santa Paws and friends reminds us of the joy in helping others at this traditional time of communal celebration."

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