On-demand delivery platform Lalamove has once again collaborated with local artists to curate a Mobile Art Festival, in an effort to promote local arts and culture in Hong Kong.
As part of the collaboration, five artists transformed Lalamove trucks into mobile artworks in their unique styles, depicting memorable delivery stories ranging from food delivery, eCommerce couriers, gifting, pets traveling to Lalamove Rewards.
Local artists Mr. Japin, DDED, LOSZEHAHA, All Things Bright and Beautiful, and LLH, portray how Lalamove and driver partners make use of its instant and reliable service enables SMEs to deliver the fruits of their hard work into the hand of their customers; or how they send love and care on behalf of customers to their loved ones. Each artist’s signature characters are transformed into Lalamove’s driver partners, hidden in the mobile masterpieces for fans to discover. Starting today, the 10 moving galleries will roam the streets of Hong Kong, where HongKongers are able to take a snap of the trucks around town to win limited edition crossover gifts.
Known for his adorable characters Mt.Fuji and Little Kurako, artist Mr. Japin has turned the two into Lalamove driver partners with their makeover, leading a troop of little munchies to deliver delicacies. Wearing Lalamove’s orange helmets, Mt.Fuji, Little Kurako and the munchies will be zipping in the sky, bringing the cuisines straight to customers’ doorsteps.
Meanwhile, local artist DDED’s “DD Boy” style features a shopping spree where he has ordered a bunch of goodies online — fruits, clothes, game consoles and Lalamove fleet takes care of his delivery needs and sends gifts and goods across town to his home at the click of the button.
On the other hand, LOSZEHAHAHA’s signature style features three primary colours. She uses a dash of orange this time to represent Lalamove and depicts Lalamove driver partners’ mission in sending pets of all sizes around town safely and promptly. LOSZEHAHAHA’s favourite cat president is also seen blended into the art piece.
All Things Bright and Beautiful’s works are known for their crayon-like style, with a sense of childlike innocence and warmth. The artist's iconic heart and flower drawings are transformed into thoughtful gifts, symbolising that Lalamove embraces each delivery of loving gifts from customers.
“Lalamove is not only committed to transforming the logistics industry through technology, we are also dedicated to breaking the stereotype of delivery. We are delighted to collaborate with five popular local artists this year to paint our trucks with vibrant delivery stories,” said Kristie Cheung, head of marketing communications of Lalamove.
“Bringing the behind-the-scenes of our fleet to life in the form of accessible art pieces Hong Kongers can see in all parts of Hong Kong, the campaign seeks to highlight that we do more than just delivering goods — every delivery is filled with colorful and unique stories and every mile embodies the trust our customers place in us,” Cheung added.