Lalamove breaks through distance to deliver local delights to consumers with new CAR-nival

On-demand delivery platform Lalamove has teamed up with four online businesses to launch a seven-day “Lalalicious CAR-nival” at K11 Art Mall, to deliver local delights for Hongkongers to enjoy.

Running until 15 November, the week-long campaign aims to showcase and celebrate four Lalamove merchants who boast their highly popular artisanal food products, while inviting HongKongers to break through distance and deliver party food and drinks from different districts around town straight to their doorsteps.

This comes as HongKongers find it difficult to dine out or order party food in areas that have limited restaurant choices. With a wide-ranging fleet travelling across 18 districts in Hong Kong, Lalamove hopes to break the geographical barriers and deliver flavours from all districts to customers via its delivery solution.

The four food and beverage brands include Monsoon Baking Atelier, an online bagel store specialising in a variety of unconventional flavours; Nuttie B, a healthy handcrafted nut butter specialist; Heng Fook Bakery, an artisanal cookie baker specialising in home-backed cookies and Hong Kong Whistle, a Hong Kong-style craft beer brewer made with locally sourced ingredients.

Each brand is transformed into a food fan and painted in the yellow colour of Lalamove to attract consumers. To make the event more memorable, Hong Kong Whistle, Nuttie B and Heng Fook Bakery collaborated with Lalamove to offer exclusive crossover products at the CAR-nival, including a passion fruit flavoured “CAR-nival” NEIPA wrapped in a poster design of a vintage local movie, a brand-new Genmaicha pistachio butter and limited-edition orange earl grey mochi soft cookie.

Furthermore, the Car-nival is painted in the bright orange color of Lalamove and adorned with “CAR” elements, and features a two-meter-tall truck photo frame where guests can instantly transform into a Lalamove driver-partner to take photos with fun handheld props for the gram. Participants are invited to download the Lalamove app, and become Lalamove Rewards members, to redeem coupons with designated promotion codes for the lucky draw at the mega capsule toy machine.

“Through our curation of the ‘Lalalicious CAR-nival’, we are set to usher in a new delivery trend for the local food and beverage industry by encouraging HongKongers to break through the geographical barriers of traditional food delivery, and take advantage of Lalamove’s service for cross-district delicacy delivery. Moreover, our merchant partners could enjoy free promotion opportunities to expand their customer base at the CAR-nival,” said Kristie Cheung, head of marketing communications of Lalamove.

“We also hope to continue to elevate the user experience for our loyal users, especially members of the Lalamove Rewards Programme, by providing prizes and perks at the CARnival. Currently, one in every four users on the platform is already a member of the programme,” she added. 

Back in June 2022, Lalamove launched a regional branding campaign “Make a Winning Move” to inspire businesses around Asia and Latin America to take advantage of the brand’s business features, for a fast and reliable delivery solution that helped them stand out.  

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