Lacoste unveils new flagship in HK's historic Pedder Building

Lacoste has unveiled its new Hong Kong flagship store in the heart of Central, moving into the Grade I historic Pedder Building. Opening in May 2026, the retail space marks a major milestone for the brand in the region, showcasing a deep respect for heritage, design innovation, and product excellence.

Situated on one of Hong Kong Island’s most prestigious avenues, the landmark location mirrors Lacoste’s own rich history dating back to 1933, signaling a long-term commitment to the city’s cultural dynamism.

The store’s design pays tribute to the Pedder Building’s original architect through a contemporary reinterpretation of its iconic arches. These structural lines serve as defining spatial elements, shaping a fluid, immersive journey across distinct yet connected zones for womenswear, menswear, sport, and the brand’s iconic polo collection.

Embracing a culture-led retail approach, Lacoste collaborated with international and local artists to bring the interior to life. Hong Kong-based artist Alvin C.K. Lam created a bespoke painting inspired by the building's historic façade and the vibrant energy of the city.

Complementing this, Belgian artist Mathilde Wittock of MWO Design reinterpreted the in-store furniture using upcycled tennis balls, a nod to both Lacoste’s tennis heritage and its dedication to circular, sustainable design.

Hong Kong’s unique identity remains at the absolute core of the flagship experience. A striking neon installation inspired by the city’s visual vernacular anchors the space, alongside a series of exclusive patches drawing from local cultural codes.

To commemorate the launch, Lacoste has introduced a limited-edition Hong Kong capsule collection featuring graphic interpretations of the city skyline, Victoria Harbour, and the Pedder Building itself. Customers will also have access to the Spring/Summer 2026 runway collection and customisable, locally inspired patches.

"With this new flagship, we wanted to express Lacoste’s identity in a way that resonates with Hong Kong’s cultural vitality. While Lacoste was born from tennis, it has always been about more than sport. This store reflects a way of living shaped by movement, elegance and freedom.” said Éric Vallat, CEO of Lacoste.

MARKETING-INTERACTIVE has reached out to Lacoste for more information.

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