L'Oréal Paris taps Indonesian actress Cinta Laura for Cannes 2025 spotlight

L'Oréal Paris has once again turned the Cannes red carpet into a stage for female empowerment—this time with Cinta Laura Kiehl representing Indonesia in 2025. Known for its longstanding support of women in film, the beauty brand continues to channel its global influence into more than just glamour.

As the official make-up partner of the Cannes Film Festival since 1997, L'Oréal Paris has consistently used the event to promote inclusivity and celebrate the strength of women navigating an often complex industry. This year, the message was once again made tangible through Kiehl's return to the red carpet.

"The spirit of Because You're Worth It serves as a reminder that every woman deserves to shine in her own unique way," said Rosy Chijanadi, general brand manager of L'Oréal Paris Indonesia, in a release. "Cinta Laura Kiehl's presence on the Cannes red carpet symbolises L'Oréal Paris' support for the progress of women—not only in the world of beauty, but also within the wider creative industries, which hold immense potential."

Don't miss: Bretman comes home: blk Cosmetics' summer drop celebrates Filipino beauty

At Cannes, Kiehl didn't just walk the carpet—she carried with her a message of pride and resilience. Wearing a contemporary kebaya titled Biarkan Cinta Bersemi (Let Love Bloom) by Intan Avantie, she embodied the delicate balance between cultural tradition and modern confidence.

"I feel deeply honoured to once again represent Indonesia at Cannes with L'Oréal Paris," said Kiehl. "I hope my presence here reflects the strength and grace of Indonesian women, especially those in film, and how we overcome challenges with unique confidence and elegance."

Designed with an asymmetric off-shoulder silhouette and a striking open-back detail, her look spoke volumes. Rich reds blended with maroon and copper tones to convey boldness and joy, while a flowing single-sleeve cape added drama and symbolism.

The look was completed with a floral Batik Prada textile from Pekalongan and jewellery from Tulola's Puspita Collection—drawing on Yogyakarta's layered cultural heritage. Together, these elements created a red carpet presence that was unmistakably Indonesian, yet globally resonant.

Beauty-wise, Kiehl's glow—shared by international stars including Elle Fanning, Ariana Greenblatt, and Cara Delevingne—was achieved using two of L'Oréal Paris' latest product launches: the Infallible 24H Tinted Serum and Lumi Le Liquid Blush, both timed with the Cannes debut. Both products will be available across L'Oréal Paris' official retail network and physical outlets priced at IDR 179,000 (US$10.88) for the Infallible 24H Tinted Serum and IDR 160,000 (US$9.73) for the Lumi Le Liquid Blush.

Recently, Kiehl also made an appearance at Car Free Day in Jakarta, where L'Oréal Paris set up a pop-up experience to engage directly with the public.

Related articles:
Report: 54% of Indonesian beauty shoppers trust peer reviews over influencers
Digital bank Maya launches first savings calendar, fronted by Julia Barretto
The Palace Jeweler rekindles 'Dazzle your day with Prilly Latuconsina' at Bogor fan fest