The Palace Jeweler rekindles 'Dazzle your day with Prilly Latuconsina' at Bogor fan fest

In a move to reinforce its positioning as a lifestyle-led jewellery brand, The Palace Jeweler hosted the latest edition of "Dazzle your day with Prilly Latuconsina" at Botani Square, Bogor. This event follows last year's successful debut in Summarecon Mall Bekasi and serves as a celebration of the ILY Gold collection—a collaboration between The Palace and Indonesian actress Prilly Latuconsina.

The Palace Jeweler, under the Central Mega Kencana (CMK) umbrella, has long championed accessible luxury through its signature "3T" concept: Therlengkap, Therjangkau, Therjamin—comprehensive, affordable, and guaranteed. And with ILY Gold, it's clear the brand is betting on personality-driven design to deepen resonance with Gen Z consumers.

Jelita Setifa, general manager of The Palace Jeweler, said in a release that, while the first "Dazzle your day" event drew enthusiastic response in Bekasi, the company brought it to Botani Square to celebrate the ILY Gold collection's presence across all its stores.

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Originally launched online on 1 August 2024, ILY Gold quickly captured the attention of jewellery enthusiasts. Its positive reception prompted a nationwide rollout across all The Palace Jeweler stores by October. Latuconsina's creative input, which echoes her playful, confident persona, is a key selling point for the collection, which is crafted from high-quality 9K gold in both yellow and white finishes.

At the heart of the event in Bogor was a fan meet-and-greet with Latuconsina herself—offering an intimate brand experience for the community known as the Prillvers. On display were the five signature ILY Gold lines: Spectrum of Pink Beach, Daydream, Sugar Rush, Blush, and Love Letter—each drawing inspiration from moments of joy, youth, and romance.

From the soft pinks and ocean blues of the Spectrum of Pink Beach—inspired by Labuan Bajo's iconic coastline—to the whimsical, candy-toned Sugar Rush collection, ILY Gold reflects an expressive approach to everyday wear. The Daydream line channels sweet imaginings of loved ones, while Blush nods to Cupid's wings and first crushes. The sentimental Love Letter collection, meanwhile, captures Latuconsina's personal habit of preserving handwritten notes—translating them into timeless design.

"I hope ILY Gold can become a jewellery collection that accompanies everyone, especially the younger generation, in their daily activities, as this collection is indeed designed for everyday wear," said Latuconsina.

Beyond product storytelling, The Palace ensured the event doubled as an immersive customer experience. Attendees who signed up through promoted ads were rewarded with exclusive gifts, while qualifying purchases unlocked access to a photo booth session with Latuconsina. Select high-tier spenders even secured a coveted ticket to an intimate dinner with the celebrity.

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