MARKies 2024 Australia
marketing interactive

Krispy Kreme lets doughnuts do the talking last Mother's Day

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Krispy Kreme has designed limited edition donuts that customers can use as personalized greetings in time for Mother’s Day.The company has offered a special box of Krispy Kreme message doughnuts, containing twenty pieces of mini beignet doughnuts that can be customised with a personal message.The campaign is supported online, inviting doughnut lovers to share heartwarming messages for their mothers on the Krispy Kreme website. One hundred participants received a box of the special doughnuts containing their personal message just in time for Mother’s Day last Sunday.Launched in 9 May, the campaign supports #JoyInABox, Krispy Kreme’s attempt to win new customers and keep patrons hooked with creative doughnut and packaging design. Havas Media Ortega was behind the Mother’s Day initiative.Commenting on the initiative, Jan Lorraine Cui, HVMO business director, “Krispy Kreme has been sharing joy in a box to its growing number of customers worldwide. This Mother’s Day, Krispy Kreme is making every box extra special for mothers in the Philippines.”

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