Social media and mobile agency KRDS Singapore has won two new accounts with Converse Singapore and Great Eastern Women’s Run Singapore.
Converse Singapore has appointed KRDS its community management on Facebook for the coming year. Through this partnership, the brand aims to communicate with its fans in a more creative and personalised way and showcase Converse sneakers as a form of self expression for the fans.
Meanwhile for Great Eastern Women’s Run Singapore, KRDS will also handle the community management on Facebook. The agency will attempt to inspire women to consider fitness more seriously through efficient Facebook dialogue while increasing the event’s engagement with its fans.
KRDS has also hired Eric Oandasan, former account manager at BBDO Guerrero and Edric Lin former business development consultant at Meltwater Singapore as business development managers. Meanwhile Jaynee Lee who was last community manager at Nuffnang Singapore is now holding the position of Community Manager at the company.
Preetham Venkky, digital strategist and Asia head, said: “It’s been just over a year since KRDS opened doors in Singapore, but each day is more exciting than the previous ones. We are happy to work with new clients, especially with brands with whom our ethos match. Attracting new talent and welcoming them to the KRDS family has been an extremely important factor in our growth story and we hope to continue working with the best in the industry.”