KRDS launches in Hong Kong

The Paris-based social media and mobile agency KRDS Group has just opened its first Hong Kong office. The agency is backed by InvestHK, and currently holds three clients from the retail and insurance industries as well as a local governmental agency.Aurélien Léger, general manager of KRDS HK, said the opening of the Hong Kong office comes a logical step after launching KRDS Shanghai and KRDS Singapore. "We are delighted and very excited to bring to brands in HK our digital and specifically social media expertise," he said, adding that they will leverage both Chinese and international platforms.