Kraft Heinz picks Saatchi & Saatchi to handle creative duties across SEA

Kraft Heinz has appointed Saatchi & Saatchi for its White Space Innovation division in APAC, following a pitch this month. Heinz's White Space Innovation Division enters categories and segments where Kraft Heinz does not currently participate in. The appointment is for one year and the scope of work includes campaign development and activation of Kraft Heinz new product launches in China, Indonesia and Southeast Asia.

According to Roshni Chatterjee, head of White Space Innovations APAC, Kraft Heinz, the company wanted a partner who shared this ambition and could work with us to drive deep customer engagement in our lead Asian growth markets.

“In Saatchi & Saatchi we have found the perfect match. As a leader in the food industry Kraft Heinz is uniquely placed to provide innovative new products to surprise and delight our customers” said Chatterjee,.

“It’s rare to walk into a room and meet a client with a creative ambition to match your own. From the start, the pitch brief captivated us. We took a huge sense of pride in the work we presented and are thrilled we can now take this to market!” said Clinton Manson, executive creative director, Saatchi & Saatchi.

“Kraft Heinz is a beloved brand and we’re delighted that we can work with this very special team to build engagement platforms for their exciting new innovations” said Rosalind Lee, GM, Saatchi & Saatchi.