Kraft Heinz appoints BBH China as creative partner

Kraft Heinz has appointed BBH China as creative partner to handle brand and communication strategies for its three brands.

This appointment will see BBH China handle brand and communication strategies of three Kraft Heinz brands in the country, including Master Soy Sauce, Heinz Western Sauces and Heinz Infant Nutrition.

“It's a great privilege to be appointed as the creative agency for Kraft Heinz China. The company is well known for developing sophisticated integrated marketing campaigns globally and we are looking forward to partnering with them to create memorable and effective work in China," said Christine Ng, CEO of BBH China.

Speaking of the appointment, Dhiren Amin, CMO for Asia at Kraft Heinz, commented, "The BBH China team impressed us with their brand-building expertise, deep knowledge of the China market and the competence of their working team. We look forward to leveraging their expertise in accelerating preference for our brands in China.”

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