A Korean-style campaign to promote California Walnuts

California Walnuts Commission has launched an unorthodox campaign to showcase how walnuts can boost brainpower – right in time to help final year high school students in China to prepare better for their exams.Riding the Hallyu, the first ever music video features a local teen girl band known as the “Recess Princess”.https://www.youtube.com/watch?v=PJbITJEqx_QTheir debut single “Recess for the Mind” combines catchy lyrics and hot dance to promote the benefits of walnuts for helping achieve higher test scores.Credits:Agency: Grey ShanghaiClient: California Walnuts CommissionChief Creative Officer: Canon WuCreative Director: Jonathan LimArt Director: Yuki Xu, Sasa YuCopywriter: Rosie WangDesigner: Ran Su