California Walnuts Commission has launched an unorthodox campaign to showcase how walnuts can boost brainpower – right in time to help final year high school students in China to prepare better for their exams.
Riding the Hallyu, the first ever music video features a local teen girl band known as the “Recess Princess”.
Their debut single “Recess for the Mind” combines catchy lyrics and hot dance to promote the benefits of walnuts for helping achieve higher test scores.
Agency: Grey Shanghai
Client: California Walnuts Commission
Chief Creative Officer: Canon Wu
Creative Director: Jonathan Lim
Art Director: Yuki Xu, Sasa Yu
Copywriter: Rosie Wang
Designer: Ran Su