Korean Air has unveiled a safety music video starring K-pop group?SuperM. The move aims to grab passengers? attention and deliver essential safety information more effectively, said a press release.
In the video, safety rules are integrated into a K-pop song titled??Let?s go everywhere" created by Kenzie, songwriter of Korean entertainment giant, SM Entertainment. It features a mix of five music genres: hip-hop, R&B, electronic, deep house and synth pop. By mixing the various genres into one song, the video seeks to capture the attention of a wide range of passengers.
It will be aired on?all Korean Air flights globally, starting with KE621, which departed from Incheon at 7:45 am to Manila on 4 November. According to the company,?this is the first safety video in music video form that features influential K-pop artists. A?Korean Air spokesperson said:??Safety does not have to be serious or boring. We hope to deliver clear safety messages to our passengers through the brand-new safety video.?
To promote the new safety video,?Korean Air will host various events. A safety video sharing event will be held from 4 November to 10 December, encouraging customers to share the video uploaded on Korean Air's YouTube channel on their own SNS channels. A model airplane with the SuperM livery will be awarded to 100 winners.?The event will soon be followed by a dance cover event for ?Let?s go everywhere? from 18 November. A total of six teams will be selected and provided with Korean Air international round-trip tickets.
The safety video?s song, ?Let?s go everywhere,? will be released as a single album on 18 November. Profits from the album will be donated in the names of Korean Air and SM Entertainment to the Global Poverty Project's Global Citizen campaign. Global Citizen is a campaign that aims to end extreme poverty, climate change and global inequality in collaboration with leaders of 193 UN member nations, governments, philanthropists and civil organisations.
SuperM is a new project group recently created by SM Entertainment, with seven K-pop stars from existing SM boy groups: Taemin from Shinee, Kai and Baekhyun from Exo, Taeyong and Mark from NCT 127, and Ten and Lucas from WayV. Additionally, K-pop singer,?BoA is the narrator of the video.?With the launch of the new safety video, Korean Air plans to actively contribute to the spreading of K-pop and Korean pop culture around the world.
Major airlines around the world have created unique in-flight safety videos that reflect culture and characteristics of their country.?For example, Singapore Airlines? in-flight safety video takes viewers on a panoramic journey across various locations in Singapore, beyond the traditional space of an aircraft cabin. British Airways conveyed a witty safety message by featuring British celebrities in its safety video.