Konica Minolta has just launched its brand campaign “Shares Values” in Singapore. With the goal to unify the shared values of customers and Konica Minolta in its customer-centric digital economy, the campaign aims to promote the values of the company and its commitment to bringing the ideas and needs of customers and society to life through innovation and high value added solutions.
Across print, outdoor, social media, radio and digital platforms, the campaign will run for six months from April this year. Through this campaign, the company aims to reflect its commitment to its brand proposition, Giving Shape To Ideas.
The headlines used in the campaign emulate Konica Minolta’s beliefs and commitments by putting customers at its forefront. Fronted by Konica Minolta staff, business owners and individuals, the company hopes to target C Suite, SME and professional digital print providers and users through this campaign.
"With more than 140 years of imaging expertise, Konica Minolta has evolved to become a leading solutions and service provider with strong emphasis on smart workplace and digital print solutions," said Jonathan Yeo, GM of Konica Minolta Business Solutions Asia.
"As needs become more diverse and sophisticated, this campaign seeks to communicate our brand DNA to our customers and reinforces our commitment to creating new value to help them achieve their business goals."