Komli Media, APAC’s leading media technology company, today announced the launch of RevX, a new integrated cross-channel CRM remarketing platform.
Moving beyond first generation remarketing solutions, RevX enables marketers to leverage the full spectrum of consumer insights across web, mobile, and CRM to reach users across devices. Now, marketers have complete transparency and control to integrate their customer data with the portal and run highly personalized, cross-device campaigns across multiple channels including display and mobile. Furthermore, existing remarketing clients can seamlessly integrate their CRM data to RevX and immediately extend their campaigns to Facebook Notably, the company’s beta campaigns have delivered a remarkable 50% increase in transaction volumes by running Facebook Website Custom Audiences campaigns via RevX.
CEO and founder of Komli Media, Amar Goel, said: "Customer interaction with a brand is not limited to websites anymore. With the evolution of multiple channels like mobile apps, social pages , support channels, etc., customers are engaging with brands from multiple sources and are leaving rich data about their preferences."
"The next wave of personalized marketing involves leveraging these customer interactions and processing them intelligently to run targeted cross-channel campaigns. With RevX, we are offering this with our hallmarks of transparency and control.”
Gagan Arora, chief marketing officer at India's leading printing and personalisation portal, Printvenue.com, said that RevX's move is a "very exciting proposition" and that the company is "working closely...to scale [its] business across channels."